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SEE ENTRY RULES AND DETAILS BELOW

TIPS FOR A WINNING ENTRY

Want to learn how to create a winning entry? Read our blog posts that give you step-by-step information on how to increase your chances at becoming an America’s Finest Optical Retailer. Click on the links below.

2018 RULES AND INSTRUCTIONS

ELIGIBILITY

If you’re a U.S. or Canada vision care business with six or fewer locations and have not previously been featured in America's Finest, you are eligible for the contest. Previous winners may enter other store locations, and they may enter if their winning location has been substantially renovated, modified or expanded since being featured in INVISION. Businesses must have been open for at least one year prior to entering.

TO ENTER

Visit americasfinestopticalretailers.com and follow the link to our contest website to create an account. The contest website will allow you to save a draft of your entry and update it later as needed. (To access your entry after creating an account, use your email address and password under Login.) In order to be considered for the competition, entrants must complete all required fields in the entry form (general information, online presence and store stats) and submit the following materials:

1. Story: Store history / bio.

‣ No more than 250 words.

‣ What’s cool about your store? No more than 250 words.

‣ What’s the most important lesson you’ve learned as a retailer? No more than 250 words.

‣ Three fun facts about your store. No more than 250 words.

‣ One out-of-the-box idea you’ve implemented this past year. No more than 250 words.

2. Exterior photos: 3-12 color images of the store’s exterior. (JPEG files only, 900K-2MB each in size.)  

3. Interior photos: 6-12 color images of the store’s interior AND ONE IMAGE OF YOUR STORE’S OWNER(S). (JPEG files only, 900K-2MB each in size.) 

4. Marketing samples: 3-12 sample of print, radio, billboards, stationery and collateral. (Image files should be JPEG or PDF format, under 2MB each in size. 

5. Radio spots and videos (optional): Provide up to five YouTube (or other similar Web-based audio/video hosts) URLs on the lines provided. Note that the entry form will not accept audio or video files directly this year.

Until March 15, 2018, you may log in to edit your entry by going to americascooleststore.com and clicking on “LOGIN.” If you forget your password, click on the link in the “LOGIN” page to request it.  

JUDGING METHODOLOGY

Step 1: From all initial entries, a pool of finalists will be selected by INVISION's editors.  

Step 2: Our panel of industry-expert judges will will rate each finalist from 0-100 in six categories: story, exterior appearance, interior appearance, advertising and marketing, business website and overall individuality.  

Step 3: Total scores are calculated weighting the categories according to importance: story 50 percent, exterior 75 percent, interior 100 percent, advertising 50 percent, online presence 25 percent and individuality 100 percent. The top 12 business are then determined.  

STORY: 50 %
EXTERIOR: 75 %
INTERIOR: 100 %
ADVERTISING: 50 %
ONLINE PRESENCE: 25 %
INDIVIDUALITY: 100 %

WINNERS

Winners will be notified in early June. The top 12 businesses will be named in the July-August issue of INVISION and featured in the magazine through June 2018. Entering the contest indicates an understanding that a reporter will interview the business's owner, manager and staff and that the store is expected to provide high-resolution images of the store and owner(s) for publication. Winners will be permitted to use the America’s Finest logo in their promotional materials, indicating they have been chosen as such by INVISION magazine.

Meet last year's Winners

Winners will be notified in early June. The top 12 businesses will be named in the July-August issue of INVISION, with the top three finishers receiving full-length features. The nine other businesses placing in the contest will be featured in the magazine through June 2018.